Electrostatic attraction created by our technology adsorbs odor molecules (e.g, isovaleric acid, ammonia, acetic acid, nonenal).
These odor molecules are trapped and neutralized by a reaction that converts them into odorless salts.
Washing releases the residual salts and exposes the positive charges again.
The surface is refreshed and ready for action again.
... combined with an innovative mechanism that reduces fiber fragmentation and microfiber shedding
With Livinguard Better Fresh
Polymers of different lengths strongly wrap around the fibers and reduce the shedding of harmful microfiber fragments during washing while increasing the longevity of the textile
Without treatment
Microfiber particles separate from the fabric and are released during washing subsequently entering waterways and food chains
Better Performance
Leading odor reduction across broad range of odor molecules (e.g. isovaleric acid, acetic acid) as per ISO 17299-3.
High capacity to neutralize odors even without washing before reaching saturation.
Better Chemistry
Low complexity enabling global market access without outside of scope of biocidal product regulations.
Increased safety for consumers as well as the environment due to metal-free & biocide-free formulation.
Better Durability
High wash durability tested up to 100x home laundries (as per AATCC 135) without decrease in odor reduction performance.
Better Adoption
Simple application across all substrates without any binders via padding or exhaust.
Cost effective application with other finishings for minimal added application costs.
Better Sustainability
Reduced shedding up to 80% lower discharge of microfibers during household washing.
Enhancing product life due to less frequent & lower temperature washing and fiber protection.
Livinguard Better Fresh
Antimicrobial technologies
Odor-capture technologies
Odor-masking technologies
Whitepaper - Review of Alternative Technological Approaches for Mitigation of Ecological Footprint of Cotton Dyeing
234 kB
ISO 17299-3
Determination of deodorant properties of textiles
Part 3: Gas chromatography method
Passed all requirements with >95% ORR at unwashed stage >90% ORR after 30 washes
ISO 10993-5
Biological evaluation of medical devices
Part 5: Tests for in vitro cytotoxicity
Passed all requirements with no cytotoxic effects observed in all cell extracts
ISO 4484 Part 2:2023(E)
Analysis of microplastics emitted by textiles
>70% of reduction in microfiber release during first 5 washes (for 100% polyester woven fabric (184GSM))
Microfiber shedding from textiles is a massive environmental problem
The environmental impact of textiles from microfiber & microplastic shedding has increased dramatically over the past years as the use of synthetic fibers in the apparel industry continues to grow and fast fashion business models continue to gain share. Microfiber pollution affects waterways, the air and soil. While the long-term health impact of microplastics exposure is still vastly unknown, it has unfortunately become an integral part of modern life.
Livinguard Better Fresh drastically reduces microfiber shedding across a broad range of materials and fabrics.
Textiles are a key contributor to microplastics pollution
Microplastics released into the ocean comes from synthetic textiles
Individual microfibers are released during every home laundry
Microplastics to be discharged into the oceans from synthetic annually
Microplastics have accumulated on the ocean floor
